I don’t often write about art books, which often for me, take the form of technical research, and is thus not as much of an ‘escape’ from the day-to-day grind of what is, after all, a business. The ways in which technique translates to expression are naturally of a major concern, make no mistake, but they’re hard to process, and then write about as general interest topics. I much prefer writing about other people’s graphic solutions, whether as art or comics.
Here’s a nice middle ground: Pressing Matters magazine. It’s a beautifully produced celebration of creative solutions in the graphic arts. Interesting design in magazines is part of what attracted me to alternative comics- Raw magazine sought to highlight the expressive potential of comics by placing them in an attractively formatted magazine, and Pressing Matters does the same for printmakers, by putting them in a coffee table showpiece type of publication. It’s expensive, with shipping placing it in the higher end that international design magazines inhabit, but it understands the appeal of printmaking to artists, designers and collectors.
The magazine is published in England, which has a strong contemporary printmaking scene, but it features artists from around the world as well. It’s diverse and progressive- as in many out of the way areas of the creative economy, women seem to have more access to positions of leadership in printmaking, for example- and it downplays purely technical reportage in favor of a lively and very visual presentation of the final result, the textures, bold color schemes, and spirit of innovative graphic simplicity that forward looking prints communicate. In printmaking, the proof is in the pudding; rarely do pundits and experts extoll it for conceptual leaps, rarely do its practitioners seek to wholly reject the past. It inhabits the gray area between mass communication and stripped down visual syntax. It requires no manifesto, the medium truly is the message.
This is no screed against the loftier aims of painting. Pop art is still, even now, misunderstood because people, even Pop art lovers, almost willfully downplay its conceptual brilliance. Warhol made a complete break from the idea of craft in both printmaking and painting with his deliberate mis-registrations and advertorial iconography. Campbell’s soup cans are camp, not kitsch, and as such, are powerful commentaries on the construction of taste. This must be a huge contributor to the rise of printmaking since abstract expressionist days, and the liberation of printmaking from subsidiary roles as advertising and bourgeois decoration. The prints in Pressing Matters hew most often toward the Mid-Century Modern in style and spirit. Like comics, film posters and Warhol himself, they are a distillation of High Modernism for popular (populist?) tastes, but merely a step from expressionism, or even a Neo-Fauvism, as in zines, mini-comics and punk posters.
The art in Pressing Matters is of a working class, rather than academic, discipline. Pictures of ink-stained wretches are common. There is no Ingres in printmaking. Toulouse-Latrec advertised cabarets; his acolytes, booze and bicycles. Russian Constructivism is a high water mark, and Bauhaus its holy center. Red and black are the colors of revolution, and still hold an honored place in printmaking. The magazine celebrates those colors often, along with the generative void of white space.
There is a transparency of process, rather than transcendent technique, in most images here. It is in modern printmaking’s almost necessary disassembling of illusion and gesture, its ever so slight displacement from craft and perfection, that allows it to seduce the eye, and simultaneously to vaguely disturb assumptions about art, not to mention the means of its production. Pressing Matters zeroes in on this disjunct. Pictures of brayers, talismanic and dripping with candy colors, and presses, the machinery of free expression, often cooperatively owned or shared, symbolize printmakers’ close relationship to the nuts and bolts of creativity and to work. At the same time, making multiples, while it began as a way to make art more accessible, is, as Warhol so succinctly demonstrated, a basic commoditization of it.
Printmakers, art collectors, and fans of popular arts- not to mention magazine design- will see in Pressing Matters a loving and lavish home for one of the humblest of art forms, and the complex histories and aspirations it encompasses.